Reaz

Local SEO & Citation Specialist

Icepick • Full-time

Feb 2025 - Present • 1 yr 8 mos

Since 2023, I have worked with Icepick as a freelance Local SEO and citation specialist, managing citation projects for the agency’s local-business clients. My responsibilities include: • Manual local citation building • Detailed citation audits and cleanup • Incorrect NAP correction • Duplicate listing checks and removal requests • Local and niche directory research • Data aggregator and GPS Network submissions • Listing verification and publisher outreach • Follow-up on pending submissions • White-label reporting for agency clients I manage projects from initial research and submission through verification, follow-up, and final reporting. Before creating a citation, I check for existing profiles to prevent duplicates and maintain accurate business information. Every project includes an organized spreadsheet containing directory names, submission statuses, live URLs, notes, login details, and supporting screenshots. I personally review the work to ensure accuracy and consistent quality. This long-term partnership demonstrates my reliability and ability to manage ongoing citation campaigns for an established SEO agency.

Top-Rated Plus Local SEO | GMB, Local Citations & Cleanup Expert | VA

Upwork • Freelance

Jan 2016 - Present • 10 yrs 9 mos

As a full-time Local SEO and citation specialist on the Upwork marketplace since January 2016, I have handled 687 jobs, earned over $600K, received 430 client reviews, and achieved Top Rated Plus status with a 98% Job Success Score. My services include: • Manual local citation building • Citation audits and cleanup • Incorrect NAP correction • Duplicate identification and removal requests • Data aggregator and GPS Network submissions • Local and niche directory research • Google Business Profile optimization • White-label support for SEO agencies Before submitting a business, I check for existing profiles to prevent duplicates and maintain accurate NAP information. I optimize available fields such as categories, services, descriptions, hours, logos, photos, and social links. Every project includes an organized report with submission statuses, live URLs, login details, notes, and screenshots. I also coordinate verification and follow up on pending listings. I run a small team but personally manage and review every project. My team and I have also supported a large citation project covering more than 6,000 business locations.