Simple and clean designs can sometimes have an even bigger impact than a logo that has a lot going on. Good use of form and negative space can go a long way toward creating a strong visual impression.
Minimal logos can be easier for your customers to remember, too. Think of the simplicity of the Pepsi logo and how recognizable that is. Or the FedEx logo with it’s hidden arrow. Both are simple and clean (the newest incarnation of the Pepsi logo arguably less so), yet are instantly recognizable just by their shape and form.
So, what are you waiting for? Let's create your minimalistic logo!!