
Gerald Jordan
Your Ecommerce Growth Partner
Skills

See my services


Portfolio
Work experience
Social Media Marketing & Paid Ads Specialist | CocoRio
CocoRio • Freelance
Apr 2025 - Oct 2025 • 6 mos
Role Overview: Spearheaded targeted social media marketing strategies and paid advertising campaigns to scale brand awareness, drive high-quality lead generation, and increase app downloads for CocoRio across the UK. Focused on communicating the brand’s unique value proposition—combining premium, flexible childcare with creative enrichment (music, language, art, drama) provided by fully vetted creative mentors. Key Responsibilities & Achievements: Paid Ad Setup & Optimization: Developed, executed, and managed paid advertising funnels across Meta (Facebook & Instagram) aimed at two distinct target demographics: premium, modern families looking for creative childcare solutions and talented creative professionals seeking flexible nanny roles. Audience Targeting & Segmentation: Utilized advanced demographic and location-based targeting (focusing heavily on London and the Home Counties) to lower Customer Acquisition Cost (CAC) and increase conversion rates for regular, ad-hoc, and event childcare services. Creative Campaign Strategy: Collaborated on and implemented engaging, visual ad creatives that highlighted the "guilt-free, enriching alternative to traditional childcare," emphasizing emotional well-being, child development, and safety (DBS/First Aid vetting). Organic Social Media Alignment: Managed a consistent social media content calendar that resonated with busy working parents and corporate clients, utilizing parent testimonials, employee benefits highlights, and creative activity spotlights to drive organic engagement. Data Analytics & Reporting: Monitored Key Performance Indicators (KPIs) through Meta Ads Manager and Google Analytics, running A/B tests on ad copy and visuals to maximize Return on Ad Spend (ROAS) and report actionable insights directly to stakeholders.