Gerardo MA

@gerardo_sma

Multimedia Content Producer Strategist

Mexico
Spanish, English, French
About me
I am a communications and digital media professional specializing in strategy, research, production, and content curation for brands. I combine editorial and audiovisual creation with strong client relationship management to transform business objectives into content that drives audience and sales growth. I am bilingual (Spanish/English) and possess a strong command of AI tools, which I use to optimize content production processes.... Read more

Skills

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gerardo_sma
Gerardo MA
Offline • 

See my services

Social Media Strategy
I will create a b2b content strategy to turn followers into clients
From$75 / projectMore details
Social Media Strategy
I will design a content strategy for your travel agency
From$75 / projectMore details

Portfolio

Work experience

Instagram

Content Creation & Strategy for A Través del Espejo Library Instagram Account

Instagram • Freelance

May 2026 - Present • 3 mos

- Plan and edit social content to drive sales of unique-edition books through WhatsApp Business. - Created the “A Través del Espejo” series, where experts from different disciplines share their love of books organically within the bookstore space.

Content Creation & Strategy for Daniela Godinez Youtube Channel

YouTube • Freelance

Jan 2021 - Present • 5 yrs 7 mos

• Plan and edit social content (Instagram, TikTok and YouTube) for one of the top travel agents specialized in Disney and Universal. • Grew the channel from 25K to 50K+ subscribers in 2 years, driving a 53% increase in sales through the channel. • Sustain an average of 250K+ profile visits per month with a base of 38K+ followers.

Content, Digital Marketing & Accounts Coordinator

Marketing • Full-time

Oct 2022 - Jun 2026 • 3 yrs 8 mos

• Designed and executed the content and communication strategy for a portfolio of 21 accounts, aligning messaging with each client's business goals. • Managed end-to-end client relationships, reaching 95% retention and growing the portfolio from 15 to 21 accounts through results-based upselling and cross-selling. • Drove revenue growth (+109.5%) and average ticket (+28.2%) between 2023 and 2025 through content and strategic account management. • Implemented AI tools (ChatGPT, Claude, Gemini) and digital workflows that raised team productivity. • Coordinated and trained the content and editing team, acting as the bridge between client, operations and leadership.