German O.

Retail Experience & Commercial Design Project Lead

company • Full-time

Feb 2025 - Present • 1 yr 5 mos

GMÜND Chile Lead retail marketing and brand experience projects from concept development to execution, with a focus on commercial interiors, campaign rollouts, branded environments, pop-ups, product displays and in-store activations. My role combines architectural design, 3D visualization, spatial storytelling, client communication and production coordination. I develop visual concepts, layouts, renderings, design presentations and execution-oriented documentation that help brands and internal teams align before fabrication and installation. Responsibilities include interpreting campaign briefs, creating retail and experiential design proposals, coordinating with graphic designers, architects, workshops and external vendors, reviewing technical feasibility, preparing production documentation, supporting budgets and timelines, and overseeing implementation across retail spaces and event environments. This experience has strengthened my ability to design spaces that are not only visually compelling, but also practical, brand-aligned and clear for presentation, approval and production.