Ghous Ali

Social Media Marketing Manager

Whizy Media LLC • Full-time

Aug 2025 - Feb 2026 • 6 mos

I am a Facebook & Instagram Ads Manager with expertise in Meta Ads and eCommerce marketing, managing campaigns end-to-end to generate leads, sales, and brand growth. I handle full-funnel campaign management including: Campaign creation & Ads Manager setup Audience research & targeting Ad copywriting & creative strategy Budget planning & daily performance monitoring Retargeting & remarketing campaigns Sales funnel optimization & conversion tracking I continuously test audiences, creatives, and placements to reduce cost per lead (CPL) and increase return on ad spend (ROAS). I also analyze campaign data and scale winning ads to deliver measurable results. From strategy to execution, I ensure all campaigns inside Meta Ads Manager drive consistent ROI for my clients.

Lead Generation Specialist

Celaarix LLC • Full-time

Apr 2024 - Aug 2025 • 1 yr 4 mos

Meta (Facebook & Instagram) Ads Manager | eCommerce, Healthcare & Local Businesses Managed end-to-end Meta ad campaigns for clients across eCommerce, healthcare, and local businesses, driving leads, sales, and brand growth. Optimized campaigns to reduce cost per lead (CPL), improve conversions, and maximize ROI. Developed and tested ad creatives, copy, and audience targeting strategies to reach the right customers. Analyzed performance metrics in Meta Ads Manager and provided actionable insights to scale campaigns effectively. Built scalable ad systems that consistently turned leads into paying customers. Key Achievements: Successfully managed $[50k] in Meta ad spend, achieving measurable growth. Improved lead quality and decreased cost per acquisition (CPA) for multiple clients. Increased return on ad spend (ROAS) and campaign efficiency through continuous testing and optimization

Social Media Marketing Intern | ROASBEAST LLC

ROASBEAST LLC • Full-time

Jun 2023 - Apr 2024 • 10 mos

Gained hands-on experience in planning and executing Meta (Facebook & Instagram) Ads for retail and real estate clients, supporting campaign setup, optimization, and reporting. Assisted in lead generation and eCommerce campaigns, conducted audience research and competitor analysis, and helped design/test ad creatives for higher CTR and conversions. Learned performance tracking using Meta Ads Manager and Google Analytics and collaborated with cross-functional teams on campaign strategy. This internship provided a strong foundation in digital marketing, full-funnel campaign management, and data-driven optimization.