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Gil Leal
@gilmarleals
Creative Strategist and UX Designer
Brazil
Portuguese
About me
Marketing and Data Analytics professional with experience in technical leadership of analytical workstreams, team management, and strategic insights communication. Specialized in branding, ux design, channel performance analysis, investment efficiency (ROI/CAC), multi-channel budget management, and statistical attribution models, including Marketing Mix Modeling (MMM). Focused on creative and strategic insights, methodological rigor, and delivering high-impact recommendations for brands and clients.
Skills
Gil Leal
Offline •
See my services
Marketing Concepts & Ideation
I will develop brand strategy that results in a clear and inspiring brand platform
Portfolio
Work experience
Senior Creative Strategist
CANAL | 2025 – Present • Full-time
Sep 2024 - Present • 1 yr 8 mos
Strategic and creative project leadership focused on insights and innovative formats for live events. Development of high-impact trend and market analyses, identifying opportunities for brands with a focus on event ROI and measurable results. Strategic presentations ensuring clarity, storytelling, depth, and alignment with business objectives to consistently exceed client expectations.
Senior Creative Strategist
TASTE • Full-time
Feb 2023 - Aug 2024 • 1 yr 6 mos
Technical and creative project leadership, ensuring analytical quality, methodological consistency, and strategic alignment across all deliverables. Development of high-impact recommendations for brands, focusing on media performance and measurable results through advanced statistical methodologies. Validation of strategic deliverables, ensuring clarity, depth, and analytical coherence prior to client presentations.
