Corinne W

@gingerfizzmrktg

Innovative lifecycle marketing expert

United States
English
About me
I help businesses build scalable marketing systems that improve efficiency, engagement, and growth. From CRM and email automation to campaign operations and marketing strategy. 🎯 What I Do: • Marketing strategy & campaign planning • CRM & marketing automation • Email programs & lifecycle marketing • Audience segmentation & personalization • AI-assisted content & workflow optimization • Performance tracking & optimization 📈 What You Can Expect • Marketing systems built to scale • Practical data-driven recommendations • Measurable business outcomes • Reliable execution & clear communication... Read more

Skills

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gingerfizzmrktg
Corinne W
Offline • 

See my services

Email Automations
I will create a welcome email series that engages new subscribers and drives action
From$550 / projectMore details
Digital Marketing
I will build a marketing automation and CRM system that scales
From$595 / projectMore details

Portfolio

Work experience

Not Found

Freelance • 4 yrs 6 mos

Marketing Consultant (Gingerfizz Marketing)

Nov 2024 - Present • 1 yr 9 mos

•Manages strategy and execution of email, paid social, and web campaigns for small and mid-sized business clients in Hubspot, Eloqua, Klaviyo, Braze, and Salesforce Marketing Cloud. •Identifies gaps in clients' current marketing setup, conducts program audits, creates new channel roadmaps, executes implementation, and provides ongoing support. •Drove 200x ROAS for client event digital marketing campaign in under two weeks by implementing data-informed audience segmentation strategies. •Achieved 80% efficiency gain in deploying marketing campaigns through streamlining client email templates and automation configurations. •Supervises domestic and offshore teams in technical support, as well as direct reports for marketing functions.

Lead Email and CRM Manager (Beazley)

May 2023 - Nov 2024 • 1 yr 6 mos

•Managed B2B email and CRM campaigns for global product and large-scale event marketing initiatives in Dynamics 365 and Hubspot. •Partnered with cross-functional teams on platform transitions, API integrations, data transfers, product launches, and content creation. •Spearheaded recovery of a stalled CRM migration involving 300K+ contacts across shared data standards, and tracking mechanisms. •Increased global campaign engagement by 20% by rolling out segmentation and personalization strategies deployed across multiple regions and product lines.

Senior Email Marketing Strategist (CNO)

Nov 2021 - Feb 2023 • 1 yr 3 mos

•Shaped strategic agendas across six brands for B2C and B2B marketing email messaging in Salesforce Marketing Cloud. •Designed multi-touch marketing strategies for building scenarios for next-best actions in AI-driven customer decision hub. •Optimized customer enrollment lifecycle journeys, improving conversion rates by 30% during peak acquisition periods.