
Giovanna P
Content Creator
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Portfolio
Work experience
SCOTCH HEAVY DUTY TAPE (Lowe’s Campaign)
3M • Freelance
Apr 2026 - Apr 2026 • 0 mos
Concept Created a fast-paced, real-life moving scenario centered around the idea “Pack Smarter, Move Easier,” highlighting Scotch Heavy Duty Tape as the reliable solution for efficient packing and stress-free moving. Execution Filmed on-location inside Lowe’s to capture an authentic shopping experience, followed by at-home footage demonstrating real packing use cases. Integrated voiceover storytelling to guide the narrative from problem (previous moving challenges) to solution (using heavy-duty tape for a smoother process).
KENVUE (Publix x Fandango Campaign)
Fandango • Freelance
Apr 2026 - Apr 2026 • 0 mos
Concept Created a lifestyle-driven content series centered around “Elevated Indulgence, Made Simple,” showcasing how everyday self-care products seamlessly fit into a modern routine from in-store shopping to at-home use. Execution Produced a cohesive set of clean, bright visuals across multiple environments, including an on-location Publix storefront and styled at-home settings. Carefully staged each shot to highlight product visibility and brand clarity while maintaining a natural, minimal aesthetic. Content ranged from flat-lay compositions to in-use self-care moments, capturing both beauty and OTC products in real-life scenarios. Ensured all content aligned with strict brand guidelines, including logo visibility, controlled environments, and distraction-free compositions.
UGC Video + Event Coverage
LEGO • Freelance
Apr 2026 - Apr 2026 • 0 mos
Concept Captured the LEGO pop-up play experience at a Walmart Baby House event, showcasing real time interaction between toddlers and featured toys to highlight engagement, creativity, and play based learning. Execution Filmed on-site using a documentary-style approach, blending natural footage of children actively playing with LEGO products while capturing authentic background moments, including staff and parent interactions. Focused on clean, immersive visuals with no overlays or graphics, allowing the environment and product experience to speak organically.