
Godswill L.
Social Media Manager Content Strategy and Growth
Skills

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Work experience
Freelance Social Media Manager & Content Strategist
Freelancer.com • Freelance
Nov 2025 - Present • 1 yr
Direct end-to-end social media strategies, digital content creation, and community growth for diverse clients across e-commerce, lifestyle, and digital services. Manage multi-channel brand presence across Instagram, Facebook, TikTok, LinkedIn, and Pinterest to elevate brand authority, boost organic reach, and drive web traffic. Key Responsibilities Strategy & Planning: Develop multi-channel social media strategies aligned with business KPIs. Design monthly content calendars, promotional rollouts, and platform-specific video content. Content Creation: Produce high-converting graphics, carousel posts, and compelling ad copy. Script, direct, and edit short-form videos (Reels, TikToks, Shorts) leveraging trend analysis and SEO-optimized captions. Community Engagement: Oversee daily interactions, direct messaging, and comment management to cultivate brand loyalty. Coordinate influencer partnerships and proactive outreach to expand audience reach. Paid Ads & Growth: Plan and optimize organic and paid ad campaigns (Meta Ads Manager) focused on lead acquisition, retargeting, and driving site traffic. Analytics & Reporting: Track key performance indicators (engagement rate, CTR, reach, ROAS) using Meta Business Suite, Google Analytics, and Metricool. Deliver monthly performance reports with actionable insights to maximize ROI. Key Impact & Achievements Scaled client organic reach and video views by an average of 180% within 6 months through trend-focused video strategies. Improved audience engagement rate from 1.8% to 5.2% across active social channels. Drove a 30% increase in social referral website traffic, directly supporting online sales conversions