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Gohar
@goharayub710
Business Intelligence and Google Sheets Automation Expert
Pakistan
English
About me
I'm a Business Intelligence Analyst helping businesses automate workflows and turn data into actionable insights. I specialize in Power BI, Metabase, Google Sheets, Google Apps Script, SQL, PostgreSQL, Looker Studio, and API integrations. From interactive dashboards and KPI reporting to spreadsheet automation and custom business solutions, I build scalable, reliable systems that save time, improve efficiency, and support smarter decision-making through data.
Skills
Gohar
Offline •
Average response time: 2 hours
See my services
Data Dashboards
I will build interactive power bi and looker studio dashboards and reports
BI Analytics
I will build interactive metabase dashboards and reporting using postgresql
Portfolio
Work experience
Business intelligence Analyst
Gozayaan • Full-time
Dec 2022 - Present • 3 yrs 7 mos
Built executive dashboards in Metabase, Mixpanel, and Power BI, improving performance visibility and enabling faster, data-driven decisions across leadership teams. Automated workflows in Google Sheets & HubSpot using validation rules, alerts, and trackers—reducing manual effort and improving data accuracy and reporting reliability. Developed analytical infrastructure using SQL + BI tools, standardized KPIs, automated reporting pipelines, and minimized ad-hoc analysis dependency. Analyzed marketing & conversion funnels to identify high-value segments and optimize targeting strategies, improving campaign efficiency and marketing ROI. Partnered with growth, product, and commercial teams to translate raw data into actionable insights, supporting strategic initiatives and operational outcomes.
Growth & Commercial Data Analyst
Gozayaan Pakistan • Full-time
Mar 2022 - Dec 2022 • 9 mos
Analyzed customer funnel behavior and engagement trends to support targeted growth campaigns and retention initiatives. Improved user-to-customer conversion by automating lead qualification workflows and building interactive dashboards for high-value lead tracking. Conducted A/B tests across user journeys and promotions, using insights to improve activation and reduce churn. Performed market research and SWOT analysis to identify pricing opportunities, product gaps, and new customer segments for commercial strategy. Analyzed survey and behavioral feedback to uncover friction points and inform personalized campaigns and experience enhancements.
