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Gohar
@goharayub710
Turn Data into Actionable Insights with Power BI, Metabase and Google Sheets
Pakistan
English, Urdu
About me
I build interactive dashboards and automated reports to help businesses track KPIs, visualize data, and make smart, data-driven decisions. I specialize in custom Metabase dashboards using PostgreSQL, Power BI & Looker Studio dashboards, Google Sheets templates and automation with Apps Script, SQL dashboards, and BI reporting. My dashboards are clean, automated, and easy to use, delivering actionable insights that save time and improve business performance.
Skills
Gohar
Offline •
Average response time: 1 hour
See my services
Data Dashboards
I will build interactive power bi and looker studio dashboards and reports
BI Analytics
I will build interactive metabase dashboards and reporting using postgresql
Portfolio
Work experience
Business intelligence Analyst
Gozayaan • Full-time
Dec 2022 - Present • 3 yrs 5 mos
Built executive dashboards in Metabase, Mixpanel, and Power BI, improving performance visibility and enabling faster, data-driven decisions across leadership teams. Automated workflows in Google Sheets & HubSpot using validation rules, alerts, and trackers—reducing manual effort and improving data accuracy and reporting reliability. Developed analytical infrastructure using SQL + BI tools, standardized KPIs, automated reporting pipelines, and minimized ad-hoc analysis dependency. Analyzed marketing & conversion funnels to identify high-value segments and optimize targeting strategies, improving campaign efficiency and marketing ROI. Partnered with growth, product, and commercial teams to translate raw data into actionable insights, supporting strategic initiatives and operational outcomes.
Growth & Commercial Data Analyst
Gozayaan Pakistan • Full-time
Mar 2022 - Dec 2022 • 9 mos
Analyzed customer funnel behavior and engagement trends to support targeted growth campaigns and retention initiatives. Improved user-to-customer conversion by automating lead qualification workflows and building interactive dashboards for high-value lead tracking. Conducted A/B tests across user journeys and promotions, using insights to improve activation and reduce churn. Performed market research and SWOT analysis to identify pricing opportunities, product gaps, and new customer segments for commercial strategy. Analyzed survey and behavioral feedback to uncover friction points and inform personalized campaigns and experience enhancements.
