Joseph Ma

Head of Cross-border Supply Chain & Logistics

Etop technology • Full-time

Feb 2021 - Sep 2024 • 3 yrs 7 mos

Global Logistics & Compliance Infrastructure Strategic Global Layout: Orchestrated multi-country supply chain strategies across Asia, Europe, and Africa, facilitating the global flow of high-regulation goods (Beauty, Healthcare, Alcohol). Key Lane Management: Managed primary trade routes for JP/KR; handled monthly volumes of 25–30 FEUs (Korea) and 15 FEUs (Japan), building a resilient network of trunk lines and last-mile resources. Carrier Relations: Leveraged long-term partnerships with top-tier carriers and Tier-1 freight forwarders to secure competitive contract rates and guaranteed space during market volatility. Risk & Compliance: Engineered an end-to-end risk management framework covering procurement, transit, customs clearance, and warehousing, aligning with global customs regulations and platform rules. Fulfillment & Warehousing (0-to-1 Setup) Overseas Warehousing: Established a 2,000 sqm dual-warehouse system in South Korea from scratch, integrating local stocking with cross-border direct mail (BC) to stabilize regional delivery. Domestic Network: Designed an 8,000 sqm warehouse network in East China, supporting daily B2C volumes of 4,000+ orders (with stability during peak promotional surges). Bonded Operations: Oversaw 7 bonded warehouses, managing overseas transfers, trunk logistics, and standardized inter-warehouse coordination. Platform Integration: Led strategic collaborations with Cainiao and JD Logistics, implementing real-time fulfillment monitoring and anomaly response mechanisms. Digital Transformation & Optimization System Architecture: Led the functional planning and restructuring of OMS/WMS, achieving real-time inventory visibility and precision management of batches and expiry dates. Operational Excellence: Developed standardized SOPs and vendor KPI frameworks, consistently improving inventory turnover and fulfillment accuracy.