Emma

Digital Campaign Manager (Music & Streaming)

Pulse • Freelance

Apr 2025 - Jul 2025 • 3 mos

Specialized in multi-platform music promotion campaigns integrating Spotify playlist marketing and YouTube video distribution strategies. Designed and executed campaigns that combined SEO optimization, playlist pitching, and audience targeting to maximize exposure for emerging artists. Built and maintained a network of playlist curators, music bloggers, and niche audience channels, enabling efficient track placement in relevant playlists with high listener engagement. Focused on genre-specific targeting to ensure alignment between artist style and listener preferences, improving conversion rates from plays to followers. Implemented advanced YouTube SEO strategies including keyword research, metadata optimization, and audience retention analysis to enhance video ranking and discoverability. Helped artists improve visibility in search results and suggested videos, leading to consistent traffic growth. Analyzed campaign data using streaming analytics tools to refine strategies in real-time. Adjusted targeting, playlist selection, and promotion channels based on performance insights, ensuring optimal results for each campaign. Delivered measurable outcomes including increased Spotify monthly listeners, improved YouTube watch time, and stronger audience engagement across platforms. Maintained a strong focus on authenticity, ensuring all promotions aligned with platform guidelines and long-term artist development goals.

Music Promotion Strategist

Soundwave • Full-time

May 2024 - Jun 2024 • 1 mo

Led targeted Spotify and YouTube promotion campaigns for independent artists and small record labels, focusing on organic audience acquisition and playlist placement strategies. Developed a proprietary outreach system for engaging verified playlist curators across multiple genres, including Afrobeats, Hip-Hop, and Pop, resulting in increased track visibility and sustained listener growth. Executed deep audience segmentation using streaming data, allowing campaigns to reach listeners based on behavior, location, and genre preferences rather than random distribution. This approach improved retention rates, stream duration, and algorithmic boosts on Spotify’s recommendation engine. Managed end-to-end campaign workflows, including track analysis, keyword optimization for YouTube SEO, playlist pitching, and performance tracking. Successfully promoted over 120+ tracks, with multiple artists achieving measurable growth in monthly listeners and engagement metrics. Collaborated directly with artists to refine positioning, branding, and release strategies, ensuring that each promotion aligned with long-term career goals rather than short-term spikes. Focused strictly on organic methods, avoiding artificial streams, bots, or low-quality traffic sources that could harm artist credibility. Consistently delivered campaigns that improved discoverability, increased playlist inclusion rates, and enhanced audience targeting precision, positioning artists for sustainable growth in competitive streaming ecosystems.