I will audit your google ads conversion tracking and signal quality

Your account reports a ROAS. The question nobody asks is what it is counting.

I have found accounts optimising on a click on the buy button instead of a purchase. The dashboard looked excellent. The revenue did not move. Smart Bidding does not optimise for revenue, it optimises for whatever you hand it as a conversion. If the signal is wrong, the system scales the mistake and looks good doing it.

WHAT I CHECK

Which conversion actions are set to primary, and what actually flows into the column your bidding optimises on

Whether those are the right ones, micro versus macro, values, double counting

Whether the numbers match your shop backend over the same period

Brand cannibalisation, would that revenue have come anyway

WHAT YOU GET

One page with the answer and an annex with the evidence. Not a 40 page report. Where I cannot verify something from read access alone, I say so instead of guessing.

WHAT THIS IS NOT

I diagnose, I do not implement. You get a precise brief for whoever builds your tracking.

Read only access is enough.