Gopal Deb

TikTok & Meta Ads Specialist

Piccoliny • Part-time

Aug 2025 - Present • 10 mos

Responsibilities * Create and manage TikTok Ads and Facebook/Instagram Ads campaigns. * Set up TikTok Pixel, Meta Pixel, and Conversion API. * Research target audiences and competitors. * Optimize campaigns to improve results and lower costs. * Monitor ad performance and provide reports. * Create retargeting campaigns to increase conversions. * Work with business owners to achieve marketing goals. Achievements * Managed over $50,000+ in advertising spend. * Generated leads and sales for multiple businesses. * Increased ROAS through campaign optimization and audience testing. * Reduced cost per lead by improving targeting strategies. * Successfully managed campaigns for eCommerce and local businesses.

Senior TikTok & Meta Ads Specialist

Velocity Solutions • Full-time

Jun 2023 - May 2026 • 2 yrs 11 mos

Senior TikTok & Meta Ads Specialist - US-Based Digital Marketing Agency Job Responsibilities * Managed and optimized TikTok Ads and Meta (Facebook & Instagram) advertising campaigns for E-commerce brands, local businesses, and service-based companies. * Developed full-funnel advertising strategies, including prospecting, retargeting, and customer retention campaigns. * Set up and configured TikTok Pixel, Meta Pixel, Conversion API (CAPI), and event tracking systems. * Conducted audience research, competitor analysis, and market research to identify growth opportunities. * Created campaign structures, ad sets, and testing frameworks to improve conversion rates and reduce acquisition costs. * Monitored key performance metrics and provided detailed performance reports to stakeholders. * Collaborated with creative teams to develop high-converting video ads, image ads, and ad copy. * Managed monthly advertising budgets ranging from $3,000 to $10,000+. Key Achievements * Generated over $1M+ in attributed revenue through TikTok and Meta advertising campaigns. * Achieved an average 3x–5x ROAS across multiple eCommerce and lead-generation projects. * Reduced Cost Per Acquisition (CPA) by 35% through audience optimization and creative testing. * Increased qualified leads by 120% for service-based businesses through advanced targeting strategies. * Improved conversion rates by 40% through landing page and funnel optimization recommendations. * Managed and optimized 100+ advertising campaigns across various industries, including eCommerce, Real Estate, Health & Wellness, Home Services, and Professional Services. * Consistently maintained high client satisfaction through transparent reporting and performance-focused campaign management.