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gordeev_alex

Alex Gordeev

@gordeev_alex

Data Analyst, BI Analyst

United Kingdom
English, Russian
About me
Data Analyst with a Distinction in MSc Business Analytics and a strong foundation in market research and data-driven strategic decision-making. Experienced in ensuring high-quality data through data ETL, cleaning and preparation, conducting structured data analysis, and translating complex data into actionable insights through clear and compelling storytelling. Skilled in Python, Power BI, SQL and Advanced Excel with the ability to look at business needs from a broader perspective and create data-driven recommendations that drive growth.... Read more

Skills

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gordeev_alex
Alex Gordeev
Offline • 

See my services

Product Analytics
I will help your business grow through data driven analytics
From$15 / projectMore details

Portfolio

Work experience

Freelancing_Career

Data Analyst

Freelancing Career • Self-employed

Sep 2025 - Present • 8 mos

• Identified a 17.6% profit margin growth and 1.54% risk-adjusted return improvement opportunities through comprehensive customer segmentation and lending portfolio profitability and risk analysis; developed an interactive Power BI dashboard tracking Portfolio at Risk, YoY loan growth, weighted interest rates and profitability KPIs to support data-driven lending decisions. • Developed end-to-end review analytics pipeline consisting of review data ETL and a sentiment analysis performance; Predicted booking completion with 85.44% accuracy, and established key booking completion drivers through a Random Forest ML algorithm deployment. • Identified growth opportunities and potential financial fraud risk across high-risk regions and merchants by transactional data analysis of customer behaviour and geographic spending patterns.

Market Researcher

Dinemic LLC • Part-time

Sep 2021 - Dec 2022 • 1 yr 3 mos

• Conducted a Go-To-Market research, including target customer, SWOT and PESTLE analysis, to deliver a clear value proposition. • Developed a pricing model and conducted project valuation (NPV, ROI) that shaped senior stakeholders’ investment decisions, establishing a market penetration strategy.