Winter krim

Web Analytics & Conversion Tracking Specialist

Fiverr • Freelance

Jul 2021 - Present • 5 yrs 4 mos

Job History I help businesses set up, fix, and optimize website analytics and conversion tracking so they can accurately measure their marketing results. My work covers GA4, Google Tag Manager (GTM), Google Ads conversion tracking, Meta Pixel, Facebook Conversion API (CAPI), server-side tracking, ecommerce tracking, and event tracking. I troubleshoot tracking problems, configure important website events, connect tracking platforms, test conversion data, and make sure customer actions are recorded correctly. I focus on creating reliable tracking setups that give businesses clearer data for their advertising and marketing decisions. Key Achievements Set up and fixed GA4 and Google Tag Manager tracking Configured Google Ads conversion tracking for leads, purchases, forms, calls, and other actions Implemented Meta Pixel and Facebook Conversion API (CAPI) Set up server-side tracking and event tracking Built and fixed ecommerce tracking for online stores Fixed missing, duplicate, incorrectly firing, and inaccurate conversion events Tracked purchases, leads, forms, button clicks, phone calls, email clicks, and customer actions Configured data layers, custom events, and tracking parameters Tested and verified tracking to ensure events were firing and data was being received correctly Worked with Shopify, WordPress, WooCommerce, Wix, and custom websites Troubleshot tracking issues across GA4, GTM, Google Ads, and Meta Helped businesses improve the accuracy and reliability of their conversion data