Ayobami G

Founder & E-commerce Store Manage

streetwiseclothinguk • Self-employed

Jan 2024 - Present • 2 yrs 4 mos

I manage and scale a hybrid e-commerce business combining private label supplements via Suppliful and a streetwear fashion brand. I oversee full store operations including product sourcing, branding, website optimization, and customer acquisition strategies. Key responsibilities include building high-converting Shopify stores, integrating Suppliful for automated fulfillment, and developing product pages that drive conversions through persuasive copywriting and clean design. I also create brand identity systems for both supplement and apparel lines, ensuring consistency across packaging, website visuals, and marketing materials. I execute digital marketing campaigns across social media and paid ads, focusing on audience targeting, engagement, and conversion tracking. Additionally, I handle supplier coordination, order management, and customer experience optimization to maintain brand credibility and repeat sales. Achievements include launching multiple product lines, improving store conversion rates through design and UX optimization, and establishing a scalable system for automated fulfillment and brand growth.

E-commerce Growth Strategist & Brand Developer

Independent Home Lending • Freelance

Jun 2023 - Dec 2023 • 6 mos

I help build and grow e-commerce brands from concept to revenue by focusing on positioning, conversion systems, and scalable marketing. My work covers both supplement brands (via Suppliful) and streetwear labels, with an emphasis on turning ideas into profitable online stores. I specialize in creating high-converting product pages, structuring offers, and aligning branding with target audience psychology. I develop complete store systems including Shopify setup, product catalog optimization, and seamless integration with fulfillment platforms like Suppliful and print-on-demand providers. On the growth side, I execute performance-driven marketing strategies using social media and paid ads, testing creatives, refining targeting, and improving ROI over time. I also build simple but effective sales funnels that increase average order value and customer retention. My approach combines design, marketing, and data ensuring each brand is not just visually appealing but positioned to convert and scale. I focus on clarity, speed, and execution, helping brands move from launch stage to consistent sales.