I will design private label packaging

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Anna Kornak

About this gig

Eighteen years designing packaging that made it to print including feminine hygiene and personal care for SPAR International, Ontex (Dada, Femina, Facelle).


Private label is the hardest brief in packaging. Your pack has to borrow enough category codes to be understood in three seconds, stay far enough from the leader to be safe, sit inside the retailer's brandbook, and hold together across a dozen SKUs and several languages.



WHAT YOU GET

- Packaging designed on your dieline, inside your retailer's guidelines

- Category coding that reads as the right product, not as a copy

- One system across the range: fixed elements, variant coding, new SKUs

- Export versions built from the same master

- Print-ready files and 3D mockup, dieline on its own layer


HOW IT WORKS

1. You send me the guidelines, the SKU list and the leader you sit next to.

2. I come back with questions - usually the ones nobody asked you yet.

3. Concepts, then refinement, then files your printer runs.


WHAT I NEED FROM YOU

- retailer brand guidelines

- SKU list, formats and target markets

- legal text per market, and dielines from your printer


Message me with your range and I'll tell you which package fits.

Delivery style preference

Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.

Get to know Anna Kornak

Anna Kornak

Packaging design, 3D visualisation, since 2008, 3000 projects

4.9(13)
  • FromPoland
  • Member sinceJan 2022
  • Avg. response time1 hour
  • Last delivery2 days
  • Languages

    English, Italian, Polish, German
Eighteen years designing packaging that made it to print — for L'Oréal, SPAR, Ontex, Mokate and Maspex. Over 3,000 projects, almost 100 clients, shelves in Europe, Asia, Africa and the US. FMCG · food · dietary supplements · cosmetics · hygiene and baby care · private label. From a single label to full shelf-ready ranges. I study your product, your buyer and your competitors before I open a file. Structure and hierarchy first, decoration last. Production files your printer can actually run. Got a product you believe in? Let's make it look that way.

My Portfolio