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I will create your brand visual identity
Grafet Creative
About this gig
About GRAFET
From raw identity to remarkable brands.
Sofia (Creative Director) + Georgios (Strategy & Operations) build brands from concept to reality.
What You Get
Strategic visual direction: mood board, colour palette, typography, creative brief, and the thinking behind every choice.
What This Is NOT
We don't design finished logos or assets. We define how your brand looks, feels, and speaks you hand this to a designer to execute.
How It Works
1. Align on your brand story and positioning
2. Develop visual concepts and strategic direction
3. Review, refine, and finalize
4. Launch with clear direction
Three Tiers
BASIC: Mood board, palette, typography.
STANDARD: Add presentation deck and consultation.
PREMIUM: Full system with storyboard, source files, production oversight.
Why It Matters
Clear creative direction prevents brand drift and misalignment. Your team executes with confidence, your brand stays coherent, and your vision stays protected.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Grafet Creative
Grafet Creative
Brand Strategy and Creative Direction
- FromUnited Kingdom
- Member sinceJul 2026
Languages
English, Greek, Russian, Chinese
We help brands find their visual identity. Sofia and Georgios create brand direction — mood boards, colour palettes, typography systems, and creative briefs that guide your designer or team. We don't produce finished logos or assets. We think strategically about how your brand should look, feel, and speak. Then you take that direction and execute it. BASIC includes mood board and palette. STANDARD adds presentation deck and consultation. PREMIUM is the full system with storyboard and source files. Clear creative direction prevents brand drift and protects your vision.
My Portfolio
FAQ
How long does this take?
BASIC: 5 days. STANDARD: 8 days. PREMIUM: 12 days. Rush delivery available (+$80).
What exactly do I get?
A complete visual identity direction (not finished production files). Mood board, colour palette, typography system, creative brief, and strategic thinking. You hand this to a designer to execute.
Can I request changes?
Yes. BASIC includes 1 revision round. STANDARD & PREMIUM include 2 revision rounds. Additional revisions available as add-on ($60).
What format are the deliverables?
PDF mood board, colour guide (hex codes + specs), typography recommendations, creative brief. Deliverables available in PDF, Google Drive, or Milanote.
Do you design the actual logo?
No. We provide logo direction and strategic guidance. A designer executes from our brief.
What if I don't like the direction?
We refine based on your feedback within your revision rounds. Communication and alignment are built into the process.
How do we start?
Brief us on your brand story, market position, and target audience. The more context, the better the direction.
Can I upgrade mid-project?
Yes. Add-ons available anytime (additional concepts, storyboard, oversight, slogans, consulting).
What happens after delivery?
You take the direction to your designer, developer, or team. PREMIUM includes remote oversight as they execute.
Do I own the work?
Yes. Full ownership of all deliverables and strategic direction.
