Rashid H.

Brand Identity and Packaging Designer

Upwork • Freelance

Dec 2021 - Present • 4 yrs 9 mos

I have collaborated with businesses across diverse industries to create strategic brand identities and impactful packaging solutions. Alongside agency projects, I have successfully served 500+ clients through Upwork, delivering creative solutions that help brands establish a strong market presence. Throughout my professional journey, I have designed 200+ brand identities and 300+ packaging designs, ranging from FMCG products to startups and established businesses. My approach combines brand strategy, visual identity systems, and market-focused design to create distinctive, memorable, and commercially effective brands. Core Expertise: ● Brand Strategy ● Corporate Branding ● Brand Identity Design ● Visual Identity Systems ● Brand Guidelines ● Rebranding ● Design Systems ● Packaging Design ● Product Label Design ● FMCG Packaging Design ● Creative Direction ● Visual Communication Design

Brand Identity & Packaging Specialist

LinkedIn • Self-employed

May 2020 - Present • 6 yrs 4 mos

Design strategic brand identity systems, packaging, and visual communication solutions that help businesses build strong, recognizable brands. Collaborate with cross-functional teams to develop creative concepts, establish brand consistency, and deliver impactful design solutions across print and digital platforms. Services include: • Brand Strategy • Corporate Branding • Brand Identity Design • Visual Identity Systems • Brand Guidelines • Rebranding • Design Systems • Product Label Design • FMCG Packaging Design • Creative Direction • Visual Communication Design

Brand Designer and Packaging Specialist

Fiverr • Freelance

Aug 2019 - Present • 7 yrs 1 mo

Worked as a Brand Designer & Packaging Specialist on Fiverr, successfully completing 220+ projects for clients worldwide. Specialized in building strategic brand identities, premium packaging, and market-focused visual solutions for startups, SMEs, and established businesses. Delivered high-quality creative solutions with a strong focus on brand consistency, product positioning, and commercial impact while maintaining excellent client satisfaction and long-term professional relationships. Core Expertise: ● Brand Strategy ● Corporate Branding ● Brand Identity Design ● Visual Identity Systems ● Brand Guidelines ● Rebranding ● Design Systems ● Packaging Design ● Product Label Design ● FMCG Packaging Design ● Creative Direction ● Visual Communication Design