
Nico Williams
Paid Social And Lead Generation Expert
Skills

See my services


Portfolio
Work experience
Paid Social & Lead Generation Specialist
Leadgeneration Agency • Freelance
Jan 2020 - Apr 2026 • 6 yrs 3 mos
Job Responsibilities: Managed and optimized Facebook Ads and Google Ads campaigns for lead generation Created targeted advertising strategies for local and B2B businesses Conducted audience research and market analysis to improve campaign performance Designed conversion-focused funnels to turn traffic into qualified leads Generated leads for industries such as HVAC, home security, and online services Key Achievements: Successfully generated high quality leads and booked appointments for multiple campaigns Improved campaign performance, increasing lead conversion rates and ROI Delivered consistent local and B2B leads through targeted ad strategies Helped businesses achieve steady customer acquisition and growth Built and managed campaigns that resulted in increased inquiries and sales opportunities Summary: Focused on delivering results driven advertising solutions, helping businesses turn online traffic into qualified leads, customers, and revenue through strategic paid ads.