
Grace W.
Creative Strategist
Skills

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Portfolio
Work experience
Founder & Creative Director — Grace Branding Co.
Self Employed • Freelance
Oct 2025 - Present • 10 mos
Independent creative studio for branding, video, and content. Wrote, directed, shot, and edited "Case Dismissed," a 60-second spec commercial for Sprite, and developed its full 14-slide campaign strategy deck. Design and build custom curriculum products, brand voice guides, and digital learning materials. Create UGC-style video content and ad scripts for consumer brands across TikTok and Instagram.
Promotions Assistant
iHeartMedia
Sep 2023 - Nov 2023 • 2 mos
Managed logistics for promotional materials, guaranteeing timely delivery and impeccable condition at all sponsored events. Ensured flawless brand representation by managing booth assembly, banner placement, and table arrangements, ensuring a powerful visual presence. Orchestrated high-profile events that led to increased visibility for iHeartMedia. Worked directly with event managers to design event experiences that maximized audience engagement and reinforced brand identity.