I will create a profitable wine list for restaurants, bars and hotels
Beverage Manager, Bar Consultant, Founder of The Double Strainer
Level 2
Has met high performance criteria and has a proven track record for meeting client expectations.
Highly Responsive
Known for exceptionally quick replies
About this Gig
A strong wine list complements your menu, attracts guests and protects margins.
I will create a tailored wine list for your restaurant, bar or hotel.
My process:
- Analyse your concept, menu, clientele, budget and positioning.
- Review your supplier catalogs, comparing wines, costs and suitability. If none is available, I will research suitable local suppliers and available wines.
- Build the list structure, recommended selling prices, margins and by-the-glass strategy.
- Make food and wine pairing a core part of the list, built around your dishes.
- Depending on the package, you receive 10, 25 or 50 curated wines, supplier analysis, pricing, margins, by-the-glass strategy, pairings, tasting notes and staff selling cues in an implementation-ready document.
Why choose me?
I am Riccardo Grechi, Beverage Manager, Head Mixologist and hospitality consultant with 5-star hotel experience at Sofitel and Andaz. I founded The Double Strainer (TDS), a beverage platform with 25,000+ readers.
This is not a generic bottle list. It is a practical wine program built around your business, suppliers, food and commercial goals.
Please contact me before ordering.
Clients I’ve worked with
Cinnamon Group
Head Bartender for The Sticky Wicket, managed by Cinnamon Group. I developed and implemented cocktail menus and recipes, established bar procedures and service standards, selected equipment and products, trained the bar team, managed inventory and supported daily beverage operations and cost control.
Jun 2022-Apr 2023
Hotel Indigo Bali Seminyak Beach
Head Mixologist leading beverage program development for Hotel Indigo Bandung Dago Pakar. Responsible for cocktail menu development, bar setup, recipes and SOPs, staff training, supplier coordination, beverage standards and opening preparation across the hotel’s F&B outlets.
Apr 2025-Oct 2025
My Portfolio
FAQ
What information do you need to start?
Please provide your venue type and location, concept, food menu, target clientele, budget, price positioning, preferred list size, existing wine stock or list, and supplier catalogs with costs if available.
Do I need to provide a supplier catalog?
If you have one, I will analyse the available wines, costs, price tiers, suitability and gaps. If you do not, I will research suitable local suppliers and publicly available wines within your package scope. Private wholesale prices must be confirmed by you or the supplier.
Is food and wine pairing included?
Yes. Standard includes up to 10 pairings, Premium includes extended pairing coverage within the agreed scope, and Basic buyers can add the 10 Food Pairings extra. Pairings are developed around your dishes, ingredients, intensity and flavor profile.
What exactly will I receive?
You will receive an editable working file and an implementation-ready document containing the curated selection, list structure, supplier rationale, recommended prices and margins, by-the-glass strategy and the package-specific pairings, tasting notes and staff selling cues.
Can you improve my existing wine list?
Yes. I can retain strong performers, identify gaps, duplication, weak margins and dead stock, improve category flow and by-the-glass selection, and align the list more closely with your food menu. Please provide costs and sales data when available.
Does this Gig include graphic design and a print-ready menu?
This service covers wine selection, commercial structure, content and strategy. You will receive clean, organized files ready for implementation. Bespoke branded graphic design is not included unless specifically agreed through a custom offer.
Can you guarantee supplier availability and wholesale prices?
Supplier inventory and pricing can change, so they cannot be guaranteed permanently. I use the latest available information, but costs and availability must be confirmed before purchasing or printing. If a selected wine becomes unavailable, I can recommend a suitable alternative within scope.
Can you guarantee increased wine sales or profits?
I design the program to support healthier margins and stronger sales performance. Results also depend on supplier costs, pricing execution, staff training, guest demand, stock control and service, so a specific increase cannot be guaranteed.
Can you create a wine list for any country?
Yes, the service is international. Please provide the venue location, currency and relevant tax or service-charge information. Results depend on access to local supplier data, while local legal and licensing compliance remains the client’s responsibility.

