Jeff R

UX Architect | UX Director | Product & Experience Strategy

Greene Light • Freelance

Jul 2007 - Present • 18 yrs 10 mos

Greenjar is my UX consulting practice. I come in when things have gotten complex, unclear, or hard to use—and help teams make sense of it fast. I’ve been 100% contract since 2007—intentionally. I’m usually brought in to solve a specific problem, but many engagements evolve into longer-term roles as teams continue to rely on the structure and clarity I bring. Brought clarity to large-scale, complex platforms by restructuring content, navigation, and interaction models Reduced massive content ecosystems (in some cases 20,000+ pages) into usable, structured systems that users can actually navigate Increased engagement, adoption, and conversion by simplifying flows and surfacing what matters most Nearly tripled access to critical content by identifying what users were missing and redesigning information architecture around real behavior More than doubled user engagement on civic platforms (Fulton County) through structural UX improvements Led UX strategy across eCommerce, government, healthcare, and enterprise platforms Designed systems that balance business goals, user needs, and technical constraints without overcomplicating the experience Built design systems and reusable patterns in Figma to support scalable, consistent UX across teams and products What clients actually bring me in for: When the product has grown messy and no one can explain why When important content or functionality is getting lost When teams are stuck or moving in circles When there’s pressure to improve outcomes quickly I don’t focus on polish first. I focus on making the experience make sense. Once that’s clear, everything else moves faster.

Lead UX Architect & Strategist - Contract

ICF South Florida Chapter • Freelance

Oct 2022 - Feb 2025 • 2 yrs 4 mos

Brought in as a contractor and quickly transitioned into a lead role owning UX architecture for ICF’s Appian-based GrantTrax platform—used across federal, state, and local disaster recovery programs tied to multi-billion-dollar HUD and FEMA funding. Led UX architecture across intake, eligibility, case management, compliance tracking, and disbursement workflows Transformed complex, policy-heavy systems into clear, structured experiences that supported multiple deployments and user roles Built modular UX patterns that simplified multi-step processes and made regulatory requirements understandable and actionable Developed and maintained the core design system in Figma, creating reusable components and scalable libraries used across teams Audited and restructured user journeys to reduce friction, improve adoption, and support high-volume operational workflows Introduced streamlined review sequences and system logic that reduced user error and increased throughput Partnered closely with product owners, Appian developers, SMEs, and data teams to align UX with policy, logic, and technical constraints Trained designers and developers on system usage, ensuring consistency across projects and deployments This role required bringing clarity to highly regulated, high-stakes environments—translating complexity into usable systems that teams could rely on under pressure.

UX Lead, Digital Reinvention & US Presidential Elections

CNN • Freelance

Jul 2010 - Aug 2012 • 2 yrs 1 mo

Brought on as a consultant to refine CNN’s content library patterns, my role quickly expanded into leading a large-scale UX transformation across CNN’s U.S. and International digital platforms. This initiative streamlined a fragmented site experience, improving user engagement, operational efficiency, and ad revenue optimization. Standardized sitewide templates and content architecture, ensuring consistency and scalability across platforms.