Greta G

Software Engineer

J.P. Morgan • Full-time

Sep 2023 - Present • 3 yrs

- Develop and enhance scalable React-based applications, contributing to a structured front-end framework that accelerates the delivery of bespoke internal tools across teams. - Partner directly with end users to capture requirements, translate business needs into practical solutions, and deliver intuitive applications that improve workflow efficiency and user experience.

Digital Marketing Executive

Forty Clothing • Full-time

Oct 2020 - Jun 2022 • 1 yr 8 mos

- Managed an annual £50k+ advertising budget across multiple platforms, optimising spend to maximise reach, engagement, and return on investment. - Led a successful e-commerce platform migration, modernising the UX to create a smoother customer journey - making it easier for users to discover products and complete checkout. - Delivered consistent results through ongoing marketing campaigns, achieving ~20% click-through rates and 4-5% conversion rates. - Wrote and optimised product descriptions, improving clarity for customers while boosting search visibility and overall conversion performance.

Marketing and Digital Media Executive

VSN SPORT • Full-time

Nov 2018 - Oct 2020 • 1 yr 11 mos

- Defined and implemented a clear Brand Identity and Tone of Voice, strengthening brand recognition and improving communication clarity across all channels - Executed data-driven marketing strategies that improved content performance and audience engagement across digital platforms - Analysed social media metrics and campaign data to identify high-performing content, leading to generated leads and sales conversion - Translated complex analytics into clear, actionable improvements that optimised publishing schedules and boosted consistency - Delivered consistent messaging across website, social media, and email campaigns, enhancing overall brand trust and customer experience - Managed and executed content strategies across multiple social platforms, resulting in improved engagement and stronger audience interaction - Contributed to campaign and event execution, supporting brand visibility and customer engagement initiatives - Applied end-to-end marketing knowledge to improve communication flows, from initial client contact through to final delivery - Implemented email marketing best practices, ensuring targeted messaging, brand consistency, and alignment with wider campaigns - Supported integrated marketing efforts by aligning email campaigns with social media and overall content strategy for better performance