Robiul I. Ridoy

Search Engine Marketing

Let balis Sell Your Palace • Freelance

Feb 2026 - Present • 9 mos

I specialize in Google Marketing with a strong focus on managing and optimizing Google PPC campaigns for the real estate industry. I have recently taken on this long-term project and am currently in the strategic planning and foundation phase. At this stage, I am developing the campaign structure, conducting in-depth keyword and market research, and defining the targeting approach to attract high-intent, motivated home sellers and serious buyers. I have already set up conversion tracking and configured GA4 to ensure accurate measurement of calls, form submissions, and user behavior from the start. This preparation phase is designed to build a strong data-driven framework before scaling, allowing campaigns to launch with clear performance visibility, optimized targeting, and a structure focused on lead quality and long-term ROI. The project is ongoing, with continuous planning, testing, and optimization scheduled as we move into the active campaign stage.

SEM Management

Cash Offer$ • Freelance

Nov 2025 - Jan 2026 • 2 mos

Managed Google PPC campaigns for a cash offer real estate company, focusing on generating motivated home seller leads. Developed targeted keyword strategies, optimized ad performance, and implemented conversion tracking for calls and form submissions to measure lead quality. Continuously monitored and refined campaigns to reduce wasted spend and improve ROI through data-driven optimization.

Google Ads Conversion Tracking

Gk Real Estate

Oct 2025 - Oct 2025 • 0 mos

Implemented Google Ads conversion tracking for a real estate website to accurately measure lead generation performance. Set up tracking for key actions, including form submissions, phone call clicks, and WhatsApp button interactions, to capture all high-intent inquiries. Configured Google Tag Manager and GA4 to ensure reliable data collection, enabling better attribution, audience insights, and campaign optimization. This setup allows ad performance to be evaluated based on real leads rather than just clicks, helping improve targeting, reduce wasted spend, and increase overall ROI.