Gufran

Marketing Campaign

Zayo Group • Freelance

Mar 2024 - May 2026 • 2 yrs 2 mos

We ran a large-scale e-commerce performance marketing project with my partner, focused on scaling Meta Ads across Facebook, Instagram, and Threads. The project started from small test budgets of around $100/day and gradually scaled into high-budget operations reaching up to $15,000/day on a single campaign. Across the full system, we managed over $1.9M in total ad spend. The core strategy revolved around aggressive yet controlled scaling using CBO (Campaign Budget Optimization), ABO (Ad Set Budget Optimization), and advanced bidding strategies including cost caps, bid caps, and manual budget control. Cost caps were a key lever in the system — allowing us to set high budgets while letting the algorithm only spend when it could generate conversions at a profitable ROAS. This created a dynamic scaling structure where some days campaigns would fully scale and spend heavily when strong performance signals were detected, while on other days spend would automatically throttle down when profitable opportunities were limited. This ensured efficiency and long-term sustainability rather than uncontrolled scaling. We continuously tested and iterated on creatives, audiences, funnels, and ad angles, optimizing for conversion rates and return on ad spend across multiple product categories and niches.

Shopify Website Design + copywriting

ZYN

Feb 2025 - Nov 2025 • 9 mos

I built a fully customized Shopify store for a client, focused on high-conversion design, strategic copywriting, and niche-specific user experience. The project included full store structure setup, homepage, product pages, and conversion-focused sections tailored to customer psychology and buying intent. I worked extensively on copywriting, reviews sections, and custom content blocks, including AI-assisted sections to extend functionality beyond standard theme limitations.