g
gutoleon_mkt

Guto L

@gutoleon_mkt

Marketing Measurement Executive

Italy
Portuguese, English, Italian, Spanish
About me
I am a marketing and measurement executive with over 20 years of experience in media buying and strategic partnerships. I specialize in data intelligence and ROI optimization, having managed annual investments exceeding $100 million for global brands like Amazon, TikTok, and Santander. My mission is to enrich the consumer journey through data-driven insights.... Read more

Skills

g
gutoleon_mkt
Guto L
Offline • 

See my services

Marketing Concepts & Ideation
I will plan data driven marketing focused on real results
From$300 / projectMore details

Work experience

Amazon_Prime Video

Media Director

Amazon Prime Video • Full-time

Jul 2020 - Jun 2021 • 11 mos

Led initiatives to launch and position Amazon Prime Video competitively against Disney and Netflix in the Brazilian market. Enhanced brand engagement through innovative marketing strategies and analyzed market trends to inform targeted media buying decisions.