h
h_growth

Harshit Gupta

@h_growth

Market Research and Brand Strategy Specialist

India
English, Hindi
About me
I help D2C founders, SaaS startups, and B2B businesses build the strategic foundation most consultants skip - ICP clarity, brand positioning, and GTM strategy that converts. Background: MBA + 5 years in business operations and marketing consulting. I've worked on brand strategy, go-to-market planning, and customer persona development for growth-stage businesses. You get: structured frameworks, clear deliverables, and strategies you can act on immediately - not a long report you'll never read. Launching, repositioning, or struggling to reach the right audience? Let’s talk.... Read more

Skills

h
h_growth
Harshit Gupta
Offline • 
Average response time: 1 hour

See my services

Marketing Consulting
I will create a go to market strategy and launch plan for your business
From$75 / projectMore details

Portfolio

Work experience

Brand Strategist

Enigma Holdings Pvt. Ltd. • Full-time

Apr 2025 - Jun 2025 • 2 mos

Conducted qualitative and quantitative user research (15+ interviews and 3 focus group discussions) to understand consumer behavior and decision-making patterns. Analyzed insights to identify user pain points, trust gaps, and engagement barriers, and translated findings into actionable marketing and onboarding strategies. Developed recommendations for digital onboarding journeys and content communication to improve user confidence and platform adoption. Presented structured research insights and strategic recommendations to stakeholders, supporting data-driven decision making.

Business Operations & Strategy Associate

M/S Badri Prasad • Full-time

May 2019 - May 2024 • 5 yrs

Managed end-to-end business operations, including procurement, pricing, and supply chain coordination across multiple locations. Improved profitability by over 100% within 10 months by optimizing cost structures, negotiating with vendors, and identifying better pricing opportunities. Built and managed supplier–buyer relationships, ensuring consistent quality, timely delivery, and sustainable business partnerships. Streamlined logistics and transportation planning, reducing operational costs by 20%+ through route optimization and efficient coordination. Applied data-driven decision making in pricing, inventory, and vendor selection to improve overall business efficiency.