h
hailey_daniels

Hailey D

@hailey_daniels

Marketing Communications Leader

United States
English
About me
I am a professionally trained B2B SEO copywriter, editor, and marketing strategist. Originally from New York, now living in Michigan. I have 6+ years of experience working with brands like DuPont, Corian Design, F.P. Horak, and Covenir. I am available to produce high-quality blogs/articles, website content, social media content, sales copy, lead magnets, and much more for you and your business. Message me and let's get to work! Read Less... Read more

Skills

h
hailey_daniels
Hailey D
Offline • 
Average response time: 1 hour

See my services

Brand Strategy
I will do market research and develop buyer personas for your brand
From$75 / projectMore details
Social Media Management
I will be your social media marketing manager and content creator
From$50 / projectMore details

Portfolio

Work experience

DuPont

Marketing Communications Manager

DuPont • Full-time

Jul 2022 - Dec 2025 • 3 yrs 5 mos

Develop clear and compelling product positioning strategies highlighting value propositions. Develop and launch global content strategies. Develop go-to-market strategies for product launches from strategy to execution inclusive of integrated campaigns, customer journeys, and personas. Manage large campaign budgets and collaborated with cross-functional teams to deliver integrated digital, social, and trade marketing initiatives on time and within budget. Align content and messaging frameworks with product positioning and corporate brand guidelines to maintain global consistency. Evaluate campaign analytics using performance data to optimize digital strategy with a focus on CTR, CVR, CPC, CPL, CPA, Bounce Rate, and Engagement Rate. Support trade show strategy by overseeing booth design, brand messaging, and promotional materials, contributing to record booth traffic at key industry events.