h
hamza_rehmanaso

Hamza R

@hamza_rehmanaso

scaling and publishing mobile games

Pakistan
English
About me
I am an experienced performance marketer and app store optimization specialist for both iOS and Google Play. I am skilled in crafting strategies to boost visibility, drive organic downloads, and maximize app performance through keyword research, A/B testing, and competitor analysis. I leverage data-driven insights to keep apps competitive and achieve sustainable growth.... Read more

Skills

h
hamza_rehmanaso
Hamza R
Offline • 
Average response time: 1 hour

See my services

Search Engine Marketing Management
I will do apps and games promotion via google ads
From$10 / projectMore details
App Store Optimization
I will upload your game and app on play console
From$35 / projectMore details

Portfolio

Work experience

GameStop

Performance Marketer

GameStop • Full-time

Jan 2025 - May 2026 • 1 yr 4 mos

Performance Marketing & Strategies. Drove the scaling of mobile games and apps using a data-driven approach, generating profitable user acquisition campaigns. Managed high-volume Google Ads campaigns, strategically aligning bidding and optimization with user search intent and auction dynamics to maximize ROI. Leveraged Google Analytics and Firebase for in-depth tracking, including Funnel Exploration, Audience Segmentation, and Key Event creation, to understand the acquired user journey and continuously improve product performance. Analyzed and leveraged Mintegral Ads' algorithm diversity and platform inventory to diversify user acquisition channels and optimize campaign performance outside of core platforms. Technical & Policy Management. Oversaw critical Google Play Console management, ensuring account security and proactively preventing policy violations (e.g., Ads Policies, User Experience, High-Risk Policies) to maintain continuous app availability and avoid removal. Developed and managed A/B testing strategies within Firebase/GA to isolate performance drivers for push notifications, audience segments, and product features, directly informing ad campaign optimization. Secured game approvals and facilitated scaling by successfully managing testing and compliance across 10 different Play Console tester accounts following platform policy guidelines.