
Hani A Pawar
Level 2
Qualified Leads and Calls with Facebook and Google Ads
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Work experience
Digital Acquisition and Growth Specialist
ACE Money Transfer • Full-time
Nov 2024 - Nov 2025 • 1 yr
Led end-to-end multi-channel user acquisition for ACE’s global remittance app across Facebook Ads, TikTok Ads, Google Ads, Apple Search Ads, and Email Marketing. Drive growth metrics including app installs, sign-ups, and first transactions while sustaining a CPI of £3.00, CPS of £6.00, and a CAC of £10.00. Architect platform-specific strategies, optimize conversion funnels, localized ad creation, and translate complex cross-market data into actionable growth insights. Manage campaigns across 29 sending countries and 100+ receiving countries, ensuring market-specific targeting, budget allocation, and creative adaptation. Viral Referral Program: Designed and launched the Invite-a-Friend referral initiative, generating 25,000+ conversions in a single month - the highest in ACE’s history. Leveraged in-app, email, and paid ads to maximize organic virality and acquisition efficiency. Strategic Joint Campaign with IME Nepal: Led the campaign from trend analysis to execution, defining country-wise budget splits and platform-specific ad allocations. Managed three primary growth channels — Performance Marketing, Loyalty Program, and Organic — to hit aggressive MoM targets of 45,293 → 49,822 → 55,801 transactions starting from 32,000, requiring +42% growth, achieved through acquisition pushes and retention of dormant and zero-transaction customers. Complex Multi-Market Data Analysis: Analyzed performance data across 2,800+ sending-to-receiving country pairs, evaluating acquisition vs. retargeting contributions per platform (Meta, Google, TikTok, Apple Search Ads, Email, In-App Marketing) to optimize spend and maximize ROI. Hard Skills: Paid Ads Strategy, Facebook Ads, Google Ads, TikTok Ads, Apple Search Ads, Email Marketing, Data Analysis, CAC Optimization, Funnel Optimization, GA4, GTM, Conversion Tracking, Performance Reporting, Cross-Market Campaign Management. Vertical: FinTech Region: UK, Europe, Canada, Australia
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berksy1

Australia
Hani is great to work with and his knowledge is amazing. Really impressed by what he did for me and will continue to work with him in future. Thank you Hani
cyber_leadsllc

Pakistan
It was a great experience working with Hani, he’s really professional and efficient at his job

hassankashif02

Pakistan
I was facing issue of 10dlc for more than 1 year and I was so much in frustration, but I contacted Hani and he resolved my issue within 2 days as committed. Will work with him in future too and will recommend everyone too.

olivia_hein

United States
Very helpful and professional. Will use Hani's services again!
swiftadvance2

United States
Excellent A2P expert. My registration had been rejected twice. Hani told me exactly what to fix. I submitted and it was accepted within 48 hours.

