Shina Radio

Senior Music Marketer, Radio Host & Social Media Manager

Jan 2022 - Present • 4 yrs 8 mos

I lead end-to-end music growth campaigns, radio promotions and digital marketing strategies for independent and breakthrough artists globally. By blending organic social media management with aggressive radio and playlist pitching, I build sustainable momentum for new releases and catalog music alike. Key Achievements & Responsibilities: • Successfully executed 100+ music marketing and crowdfunding promotion projects, consistently maintaining a 4.9+ star client rating. • Designed and managed high-converting multi-platform social media campaigns on TikTok, X (Twitter), and Facebook, driving explosive video views and fan engagement. • Orchestrated airplay submission campaigns targeting over 500 active college and independent radio stations, securing live spins and presenter placements. • Pitched and placed artist tracks across a network of 50+ private music blogs and curated digital streaming playlists, significantly boosting monthly listeners. • Built automated workflow structures for campaign management, ensuring seamless delivery, transparent client communication, and detailed metric reporting.

Radio Presenter & Music Growth Specialist

Aug 2020 - Present • 6 yrs 1 mo

I serve as an on-air radio presenter and lead music coordinator, managing live broadcasts and driving promotional campaigns for breakthrough artists. By connecting independent talent with global radio programming, I help creators gain mainstream visibility and turn new listeners into dedicated streaming fans. Key Achievements & Responsibilities: • Host highly rated live radio broadcasts, conducting artist interviews and curating daily music rotations across commercial and college networks. • Spearhead radio pitching campaigns that successfully submit independent music to over 500 active radio stations and programming directors. • Review incoming music submissions to evaluate production quality, commercial viability, and broadcast readiness for daytime airplay. • Build and maintain a vast network of media contacts, music bloggers, and radio station hosts to maximize artist exposure. • Advise artists on how to structure their press kits and pitch angles to capture the immediate attention of radio presenters and program directors.