
Hannah
Social Media Promotional Expert
Skills

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Work experience
SPOTIFY MUSIC PROMOTION & DIGITAL MARKETING SPECIALIST
Spotify
Feb 2021 - Nov 2025 • 4 yrs 9 mos
Developed and executed music marketing campaigns for independent artists, record labels, and content creators across Spotify and major social media platforms. Assisted artists in increasing their streaming visibility through strategic playlist research, audience targeting, and promotional planning. Managed multi-platform music promotion campaigns across Instagram, TikTok, YouTube, Facebook, and X (Twitter) to drive listener engagement and fan growth. Created customized marketing strategies tailored to each artist's genre, target audience, and career objectives. Conducted audience research and performance analysis to optimize campaign effectiveness and improve listener retention. Collaborated with music influencers, content creators, and promotional networks to expand artist reach and increase brand awareness. Monitored campaign metrics, including streams, saves, followers, engagement rates, and audience growth to measure performance and refine strategies. Provided consulting services on release planning, music branding, social media growth, and fan engagement strategies. Core Skills Spotify Promotion Music Marketing Strategy Playlist Research Artist Branding Social Media Marketing Audience Growth Digital Advertising Music Release Campaigns Influencer Outreach Analytics & Performance Tracking Professional Summary Experienced music marketing specialist focused on helping artists build visibility, grow their audience, and strengthen their online presence through strategic Spotify promotion and digital marketing campaigns. Dedicated to developing ethical, audience-focused promotional strategies that support long-term artist growth.