Mohammad

Lead Marketing Manager

Software Engineering Daily • Part-time

Dec 2024 - Present • 1 yr 8 mos

As the Lead Digital Marketing Manager at Software Engineering Daily, I lead the planning, execution, and optimization of multi-channel digital marketing campaigns for businesses across eCommerce, SaaS, local services, and B2B industries. My primary focus is building scalable growth strategies that combine data-driven decision-making, creative marketing, and AI-powered automation to maximize revenue and return on investment. I manage end-to-end paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, TikTok, LinkedIn, Pinterest, and other digital platforms. My responsibilities include campaign strategy, audience research, funnel development, conversion tracking, GA4 analytics, Google Tag Manager implementation, Meta Pixel & Conversion API setup, A/B testing, creative optimization, and performance reporting. Throughout my career, I have contributed to managing advertising portfolios exceeding $16M+ in ad spend, helping businesses generate over $100M+ in revenue through performance marketing strategies. I have worked with 800+ businesses and brands, ranging from startups to established companies, delivering measurable improvements in customer acquisition, ROAS, lead generation, and online sales. Beyond advertising, I oversee marketing operations, team collaboration, client communication, and strategic planning. I work closely with designers, developers, video editors, and content creators to ensure every campaign aligns with business objectives while maintaining a consistent brand identity. I also specialize in Shopify marketing, WordPress marketing, conversion rate optimization (CRO), sales funnel optimization, email marketing automation, remarketing strategies, customer journey mapping, and AI-assisted workflow automation. I continuously analyze campaign performance, market trends, and competitor insights to identify new growth opportunities and improve long-term marketing efficiency.