Harbey

Digital marketer

Affinity • Freelance

Dec 2025 - Jan 2026 • 1 mo

Managed and supported the digital marketing and e-commerce operations of a Shopify store, with a focus on increasing online visibility, attracting qualified traffic, improving customer engagement, and driving sales. Key Responsibilities Managed and optimized the Shopify store, including product listings, collections, descriptions, pricing, images, and on-site content. Developed and executed digital marketing campaigns across social media, email marketing, paid advertising, and other online channels. Conducted keyword research and implemented SEO strategies to improve product and category visibility in search engines. Created promotional campaigns designed to increase traffic, conversions, average order value, and customer retention. Monitored website and marketing performance using analytics tools and Shopify reporting. Analyzed customer behavior, sales data, and campaign results to identify opportunities for improvement. Worked on conversion-rate optimization by improving product pages, calls-to-action, navigation, and the overall customer journey. Coordinated content creation for social media, product promotions, email campaigns, and seasonal sales. Researched competitors, market trends, and customer preferences to support marketing decisions.