Sagar Biswas

Digital Marketing Head

Locksmith Marketing Pro • Self-employed

May 2022 - Present • 4 yrs

Led end to end digital marketing operations for service based businesses with a strong focus on locksmith companies. Over the last 5 years, managed and executed performance driven strategies for locksmith, garage door, roofing, construction, air duct, and HVAC businesses. Key responsibilities included Google Ads management, local SEO, website strategy, conversion optimization, and lead generation campaigns tailored for local service markets. Worked closely with business owners to improve call volume, reduce cost per lead, and build long term online visibility through structured marketing systems. Delivered consistent growth by aligning paid ads, organic search, and website performance with real business goals, ensuring measurable ROI and scalable results across multiple service industries.

Digital Marketing Project Manager

STRATEGY & ROI • Full-time

Apr 2018 - May 2020 • 2 yrs 1 mo

As a Project Manager in Digital Marketing, I led end to end execution of SEO, content, and performance driven campaigns for multiple clients. I managed project timelines, supervised cross functional teams, and coordinated directly with clients to ensure clear communication and smooth delivery. My responsibilities included planning digital strategies, overseeing keyword and content workflows, reviewing technical and on page SEO tasks, and monitoring campaign performance using analytics tools. I ensured each project stayed aligned with goals, delivered measurable improvements in visibility and traffic, and maintained consistent quality across all marketing activities.

Digital Marketing Team Lean

High Position India • Full-time

Apr 2012 - Apr 2018 • 6 yrs

As the Team Lead for Digital Marketing, I managed a full spectrum of online marketing activities across SEO, paid social, and content-driven acquisition. I guided a team of digital marketers, assigned tasks, reviewed performance, and ensured smooth execution of all campaigns. My work included developing optimization strategies, improving organic visibility, managing social media promotion, and coordinating with clients to align marketing plans with business goals. I monitored campaign data, generated performance reports, and implemented actionable improvements that supported consistent traffic and conversion growth across multiple projects.