I will create a brand strategy and positioning for your startup

You know your product is good. But does your audience know why they should choose it?

Many brands struggle not because their product lacks value, but because their positioning doesn't communicate it clearly.

I help startups and consumer brands figure out what makes them different, whom they're speaking to and how to turn that into a brand story people actually understand.

I've spent 5+ years working across some of the popular OTT brands, including Disney+ Hotstar and aha, alongside wellness, deep-tech and online gaming brands. From highly competitive entertainment platforms to emerging technologies and products that weren't always easy to explain or market, I've worked on the challenge of making brands relevant, relatable and worth choosing.

What I can help you with:

• Understanding your audience and competitors
• Defining your brand positioning and value proposition
• Building a clear messaging framework
• Finding the right brand voice
• Creating practical marketing recommendations

My goal isn't to give you a deck full of marketing jargon. It's to give you clarity on what your brand should stand for and how to communicate it.

Have a product but struggling to tell its story? Try me :)