Muhammad Hasan
Bridging the gap between your vision and digital success
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Portfolio
Work experience
Google Ads Expert
IT-Visit โข Full-time
Dec 2023 - Aug 2024 โข 8 mos
Responsibilities: ยป Planned, launched and managed Google Ads campaigns including Search, Display, Shopping and Performance Max for clients across multiple industries ยป Set up and configured Google Ads Conversion Tracking and Enhanced Conversion Tracking to ensure accurate performance data ยป Implemented Dynamic Remarketing Tags to re-engage high-intent website visitors and improve campaign ROI ยป Integrated GCLID and UTM parameter tracking for detailed attribution reporting ยป Linked Google Ads accounts with Google Analytics 4 (GA4) for unified data analysis ยป Built and managed audience lists for remarketing campaigns across Search and Display networks ยป Conducted regular Google Ads account audits to identify and fix tracking errors, wasted spend and underperforming campaigns ยป Collaborated with clients to align campaign goals with business objectives and deliver measurable results Achievements: ยป Reduced average Cost Per Acquisition (CPA) by 35% through optimized tracking and campaign restructuring ยป Improved Return on Ad Spend (ROAS) for eCommerce clients by fixing broken conversion tracking ยป Successfully managed ad budgets ranging from $1,000 to $50,000 per month