Haseeb Qafi

Amazon Marketplace Manager

Amazon.com • Full-time

May 2026 - Present • 5 mos

To drive maximum sales and visibility, our comprehensive Amazon strategy focuses on full-funnel optimization and brand storytelling across your entire product catalog. First, we implement rigorous SEO optimization for all active ASINs and product listings, targeting high-conversion keywords in titles, bullet points, and backend terms to maximize organic search rankings. To establish a powerful brand identity, we design a custom Amazon Brand Store and premium Enhanced Brand Content (EBC/A+ Content) for each product, replacing text-heavy descriptions with rich visual layouts that convert browsing shoppers into buyers. Finally, we launch targeted Amazon Advertising campaigns including Sponsored Products, Brands, and Display ads—to fuel high-intent traffic directly to your optimized listings and Brand Store, ensuring sustained sales growth and a strong return on ad spend.

Amazon Brand Account Manager

DE Labs • Full-time

Apr 2026 - Present • 6 mos

Scaling Revenue and Optimizing Efficiency for an Electrical Products Brand Background & Challenge: Took over the end-to-end management of an established electrical products brand on Amazon. The account faced stagnant organic visibility, inefficient advertising spend, and unoptimized product listings in a highly competitive, technical niche. Action Plan & Implementation: • Listing & SEO Optimization: Revamped technical product descriptions and integrated high-intent keywords to improve indexation and organic search prominence. • A+ Content & EBC Overhaul: Designed clear, compliance-focused Enhanced Brand Content (EBC) and a structured Storefront to explain complex electrical specifications, directly boosting buyer trust and conversion rates. • Strategic PPC Restructuring: Audited and rebuilt the Amazon PPC framework. Segmented campaigns into precise exact-match targeting and product targeting strategies to eliminate wasted ad spend. • FBA Logistics Management: Streamlined inventory forecasting to ensure consistent stock levels for high-demand electrical components, avoiding critical stockouts. Results Achieved: • Boosted sales volume significantly by capturing top-of-search organic visibility for core category keywords. • Lowered ACoS to a profitable 15% average by eliminating bleeding ad spend and maximizing conversion efficiency. • Expanded organic visibility, shifting the brand’s reliance away from heavy ad spend toward sustained, long-term organic revenue.

Amazon Marketplace Manager

Enablers.org • Full-time

Jan 2022 - Nov 2022 • 10 mos

As an Amazon Markeplace Manager, I managed Amazon seller accounts including product listings, pricing, inventory, and advertising. I optimized product titles, bullet points, and backend keywords for higher search visibility and conversions. I executed Sponsored Ads (PPC) campaigns to improve product ranking and sales performance. I monitored account health metrics and ensured compliance with Amazon policies.