
Malik Hashir
Skills

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Work experience
Social Media Manager
SHOR Branding • Part-time
Dec 2024 - Oct 2025 • 10 mos
As a Social Media Manager at SHOR Branding, I spearheaded digital growth strategies for a diverse portfolio of over 7 brands across multiple industries, including education, e-commerce, and personal branding. I was responsible for the end-to-end creative and analytical management of each brand's online presence. Multi-Brand Management: Orchestrated social media calendars and content pillars for 7+ distinct brands, ensuring each maintained a unique and authentic voice. High-Retention Video Editing: Produced viral-style short-form content (Reels/TikToks) tailored to different audience demographics to maximize organic reach. Performance Marketing: Managed Meta ad campaigns across international markets (USA, UK, Canada, and Pakistan), optimizing budgets for the highest ROI. Creative Direction: Designed professional marketing assets and brand identities that boosted consumer trust and platform engagement. Monitored cross-platform performance metrics to pivot strategies based on real-time data and algorithm changes.