Imu H.

eCommerce Merchandiser

US Bath Store • Full-time

Oct 2021 - Nov 2023 • 2 yrs 1 mo

- Created 10k product pages with unique titles to increase CTR, engaging descriptions, SKU, pricing, categories, images, and SEO data in the Shopify store - Analyze customer behaviour to make informed decisions on product assortments, pricing, and promotions - Communicate with the vendor to get the correct product information, pricing and visual elements - Work with the marketing team to plan and execute promotional campaigns to drive traffic and sales to the store. - Monitor inventory levels and manage stock levels to ensure that products are available and contact the vendor if anything is running low and update the stock. - Monitor key performance indicators (KPIs) such as sales, conversion rates, and average order value to optimize store performance. - Analyze website traffic data to identify trends and opportunities for optimization to increase ROI - Conduct competitor analysis to identify areas for improvement and develop strategies to improve search engine rankings - Create a weekly analytics report with the best-selling products using Google Analytics and create an action plan for the next week - Do competitor analysis, on-page SEO, perform monthly technical SEO, and create SEO with trendy keyword campaigns for Google & Bing Search engines to boost organic traffic and as well as sales.