Hassan A.

Senior Product Analyst

Talabat • Full-time

Oct 2023 - Present • 3 yrs

- Owned product analytics for the Vendor Portal and App across 8 MENA markets with added scope, delivering strategic insights on 5 core plugins to shape product roadmaps for Talabat and Delivery Hero executives. - Architected LTV models and vendor segmentation in BigQuery, advising commercial leads on a targeted campaign strategy that successfully generated €5M in incremental revenue through product engagement comms. - Led end-to-end Product Management of the tStar programme 0→1 across 8 markets; scoped requirements, defined core KPIs, and optimised badge visibility to drive €10M in annual GMV through Exceptional Swimlane, Collections, and Filters.

Senior Performance Analyst

foodpanda • Full-time

Jul 2021 - Aug 2023 • 2 yrs 1 mo

- Scoped the reporting requirements and built the analytics infrastructure for the Vendor Rating Rider feature launch across Pakistan, keeping data accurate and compliance monitored across 20K active riders and 25K vendors. - Leadership had no centralised visibility into performance across business verticals; built 20+ Tableau dashboards spanning Home Chefs, Panda Mart, Shops, and Restaurants, establishing the go-to reporting tool for C-level decisions. - Drove €1.5M in monthly revenue by co-launching "Next Best Action" with product teams, engineering advanced BigQuery SQL pipelines to transform raw vendor data into personalized partner insights and building Tableau dashboards to monitor commercial and operational performance