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Lesedi Mhaule
@hauntedhues
Brand Architect, Premium Streetwear and Horror Content Architecture
South Africa
English
About me
Welcome. I am Lesedi, a Brand Architect and Horror Engineer specializing in engineering high-value visual identities. I bridge the gap between intentional craftsmanship, premium streetwear, and raw minimalist aesthetics.
I build cohesive visual ecosystems designed to command top-tier market pricing from day one.
My Expertise:
• Full Brand Identity Systems
• Premium Packaging Architecture
• Streetwear Concepts & Silhouettes
• High-End Case Studies & Lookbooks
•Spooky thumbnail and Poster designs
•Horror Identity Designs
Let’s architect your legacy. Message me to begin.
Skills
Lesedi Mhaule
Offline •
Average response time: 1 hour
See my services
Logo Animation
I will engineer a horror poster and scary thumbnail halloween edits
Art Direction
I will engineer a luxury brand identity with premium packaging
Portfolio
Work experience
Sabela Studios
Self employed / Freelance • Freelance
Mar 2026 - Present • 6 mos
Working as a freelance video editor creating high-performing content for brands, YouTubers, and fashion businesses. - Edited 50+ short-form videos for TikTok, Reels & YouTube Shorts - Specialized in horror/thriller storytelling, fashion promos, and viral hooks - Increased client engagement by using cinematic grading, sound design, and perfect looping - Clients include SABELA (Cape Town fashion brand) and multiple faceless horror channels Tools: Adobe Premiere Pro, After Effects, CapCut, DaVinci Resolve.
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iamgreatwhite
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