h
haydenbrownedm

Hayden B

@haydenbrownedm

Website Performance and Conversion Consultant

Canada
English
About me
Canada-based Digital Marketing Consultant with 10+ years’ experience improving websites, customer journeys, conversion, analytics and digital operations. I combine strategic diagnosis with hands-on experience across WordPress, Drupal and Wix to identify friction and recommend practical improvements. My work has contributed to stronger conversions and organic traffic. On a major Drupal migration, I consolidated 66% of structural elements and reduced page load times by 12%. I provide clear, evidence-based recommendations tailored to your goals.... Read more

Skills

h
haydenbrownedm
Hayden B
Offline • 

See my services

SEO Strategy
I will audit your website and show you what to improve first
From$250 / projectMore details
Help/Consultation
I will deliver a full website diagnostic with a prioritized improvement roadmap
From$450 / projectMore details

Portfolio

Work experience

Freelance

Independent Digital Marketing Consultant

Freelance • Freelance

Feb 2026 - Present • 8 mos

Advise SMEs and nonprofits on website performance, customer journeys, analytics, and digital operations. Diagnose issues across structure, messaging, conversion, search visibility, speed, and usability, then turn findings into prioritized action plans. Lead website improvement work across WordPress and headless CMS platforms.

Marketing

Marketing

Full-time • 5 yrs 4 mos

Digital Marketing Manager

Mar 2024 - Jan 2026 • 1 yr 10 mos

Led web, email, and platform initiatives supporting 70+ website users and 200+ annual marketing initiatives. Contributed to a 10–15% lift in key conversions and 20% organic traffic growth. Migrated email marketing to Mailchimp, increasing click-to-open rates by 15–20%, and improved internal digital workflows.

Digital Marketing Strategist

Sep 2020 - Mar 2024 • 3 yrs 6 mos

Led a Drupal 7 to Drupal 10 migration, consolidating 66% of structural elements and reducing page load times by 12%. Raised the website accessibility score from 51 to 76. Also improved campaign ROAS by about 20% and reduced email unsubscribes by 41%.