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heartlifter

Jennifer R.

@heartlifter

I write B2B email and demand gen assets your sales team will thank you for!

United States
English
About me
Take advantage of my background in full-funnel pipeline programs — email sequences, integrated campaigns, webinars, and marketing ops that tie them all together. I’ve done this at B2B SaaS and B2C e-commerce companies for 13+ years — which means I’ve written for complex buying groups, short/long sales cycles, and stakeholders who don’t have time for fluff. Every deliverable I hand over is structured, documented, and built to be used. You’ll get something special that gives your team a clear path to execution. If that sounds like what you’re building, let’s chat and get you results!... Read more

Skills

h
heartlifter
Jennifer R.
Offline • 
Average response time: 4 hours

See my services

Event Management
I will create your custom saas webinar strategy and workflow
From$75 / projectMore details

Work experience

Sr. Marketing Manager - Demand Generation

Marketing • Full-time

Sep 2017 - Feb 2026 • 8 yrs 5 mos

Executed ABM and demand gen at a cloud ERP company targeting small, mid-market, and enterprise accounts. Built and executed intent-based campaigns that drove a 150% increase in Marketing Qualified Leads through multi-touch orchestration, A/B testing, and ICP-stage nurture sequences. Produced 250+ end-to-end webinars, lifecycle, and industry vertical campaigns — managing everything from registration through post-event conversion sequences. Launched integrated campaigns across email, display, landing pages, and content syndication in lockstep with pipeline goals. The team didn’t just create content — every asset was built to move a deal forward. At a B2B distribution SaaS company, I built the entire marketing function from scratch — tech stack, content program, demand gen strategy, and team. Influenced $4M in new customer revenue through full-funnel nurture programs. Grew organic traffic 500%, cut bounce rate 64%, and increased pages per session 85% through content and UX improvements. Set up HubSpot, Salesforce, and Drift end-to-end and built the operational infrastructure the team still runs on.