
Zahan
Server Side Tracking and Attribution Expert GA4, GTM, Meta CAPI, Stape
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Work experience
Top Rated- Server-Side Tracking & Attribution Specialist | Meta CAPI, GA4, GTM & Consent Mode
Upwork • Freelance
Sep 2024 - Present • 2 yrs
✅ Recover Lost Data: I use sGTM to capture missing conversions and improve event match quality for Meta Conversion API (Meta CAPI), TikTok, and Google Ads—while applying deduplication logic to prevent double‑counting between browser and server events. ✅ Improve Attribution Accuracy: I help businesses send cleaner and more reliable conversion data to Meta, Google Ads, and other platforms so ad algorithms can optimise campaigns more effectively and improve ROAS. ✅ Google Consent Mode v2: I will implement mandatory compliance (Advanced Mode) to recover a significant portion of data through conversion modelling. ✅ First-Party Data Strategy: I will utilise Stape and Google Cloud to set up durable, server-side cookies that track the full customer journey. ✅ Actionable Dashboards: I will transform messy data into high-converting Looker Studio reports that show your true ROI.
Web Analytics
Galaxy Electro Power • Full-time
Jan 2018 - Jul 2024 • 6 yrs 6 mos
Overview of Services Offered: ✅ Meta (Facebook) Pixel & Conversion API (CAPI) Implement Meta Pixel and Conversion API with Enhanced Match Quality for accurate conversion tracking and improved ad performance. ✅ GA4 Server-Side Tracking Configure Google Analytics 4 (GA4) server-side tracking using Google Tag Manager (GTM) and Stape for reliable, privacy-focused data collection. ✅ Google Ads Enhanced Conversion Tracking Set up browser-side and server-side enhanced conversions to improve attribution accuracy and maximize campaign performance. ✅ Custom Event & Ecommerce Tracking Track form submissions, button clicks, purchases, leads, and other custom or ecommerce events for actionable business insights. ✅ Remarketing & Audience Setup Configure Google Ads and Meta remarketing tags and build custom audiences to reconnect with visitors and increase conversions. ✅ Google Consent Mode V2 Implementation Implement Consent Mode V2 to support GDPR compliance while preserving measurement and conversion modeling.