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helloitsdaniell

Danielle W

@helloitsdaniell

B2B Content Writer: White Papers, Case Studies, Thought Leadership

Canada
English
About me
Your best ideas are buried in dense reports nobody outside the room actually reads. I dig them out and turn them into white papers, case studies, and thought-leadership content that land with the people you're trying to reach. I've spent 20+ years doing exactly this. I understand the strategy and the data, and I can make both readable without dumbing them down. If you have complex material that needs to become clear, persuasive content, a white paper, a customer case study, an executive summary, or a thought-leadership piece, send me the details and let's talk.... Read more

Skills

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helloitsdaniell
Danielle W
Offline • 

See my services

Informative & Educational Articles
I will summarize and simplify your research or white paper
From$35 / projectMore details
Case Studies
I will write a compelling b2b case study or customer success story
From$120 / projectMore details

Work experience

Pearson

Author

Pearson • Freelance

Jan 2023 - Present • 3 yrs 6 mos

Author of the 1st Canadian edition of Foundations of Digital Marketing and the 8th Canadian edition of Marketing: An Introduction. Responsibilities include developing content on the digital trifecta (owned, earned, paid media), search engines, social media, mobile marketing, and marketing analytics. Integrated real-world examples regarding COVID-19 responses, artificial intelligence, and sustainability into the curriculum delivered via the Revel platform.