I will develop and refine your cookie, cake or dessert recipe

H
hellyphan
H
hellyphan
Helly Phan

About this gig

Struggling to turn a homemade recipe into a product ready for commercial production? I can help.

I'm a food R&D professional with hands-on experience in the F&B and FMCG industry, specializing in formulation refinement for baked goods, cookies, cakes, and desserts. I help small businesses and startups take an existing recipe and improve it whether that means better texture, balanced sweetness, lower ingredient cost, or preparing it for larger-batch production.

How I work:

  1. You share your current recipe and goals
  2. I review it and propose a refined version with clear explanations for each change
  3. You test it on your end and share feedback (taste, texture, appearance)
  4. I revise based on your results included revisions vary by package

What you'll get:

A clear, written formulation document (ingredients, ratios, and reasoning) you can hand directly to your kitchen or production team.

What's not included:

Lab-based shelf-life testing, food safety certification, or regulatory/labeling compliance. Happy to point you toward next steps for these if needed.

Let's talk about your product, message me before ordering if you'd like to discuss scope first!

Get to know Helly Phan

Helly Phan

Food RD Assistant, Formulation and Product Development

  • FromVietnam
  • Member sinceAug 2026
  • Avg. response time1 hour
  • Languages

    Vietnamese, English
Food R&D professional with hands-on experience in F&B and FMCG, specializing in formulation refinement, sensory evaluation, and consumer insight. I help small businesses and startups improve their food products — from recipe development and taste optimization to understanding what consumers actually want. Practical, detail-oriented, and easy to work with throughout the process